Advice


Canal blockages and breaches

Paul Knox-Johnston, Sales & Marketing Manager (Marine), Haven Knox-Johnston

When it comes to canal blockages, most of us immediately think of a rather large containership firmly wedged into the bank of the Suez Canal with comparatively tiny excavators attempting to dig it free! However, despite the differences in scale, when it comes to protection and Indemnity (P&I) and business interruption (BI) insurance, comparisons can be drawn to canal blockages on the UK canal network.

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Crick tickets on the gate

Marine Trade Insurance - Avoiding Common Pitfalls

Paul Knox-Johnston, Sales & Marketing Manager (Marine), Haven Knox-Johnston

It goes without saying that making sure your insurance cover accurately reflects your business needs is critical.  To help you avoid a costly oversight, we’ve put together a list of things to look out for: 

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BoatSearch

Show me the Ropes

Do you know your multifil from your manila? Or a tipcat from a horseshoe? Waterways Network's Tony Jones visited Pete and Karen Flockhart at Tradline Rope & Fenders in Braunston.

 

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Choosing onboard heating systems

Onboard heating systems should reflect a boatowner’s needs more than the preferences of the boatbuilder. Tony Jones discusses the multitude of options.

There’s so much to consider when choosing an onboard heating system that it can be difficult to know where to start. Whether you’re fitting out a new boat or renovating an old one, you’ll need to consider the pros and cons of each option if you’re going to make an informed choice.

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Haven Knox Johnston boat insurance

Top Tips when Renewing your Marina Insurance Cover

Paul Knox-Johnston, Sales & Marketing Manager (Marine), Haven Knox-Johnston

We live in a world where the unexpected seems to have become more expected. Extreme weather patterns are occurring more frequently and criminal gangs are devising ever more devious methods of carrying out malicious actions.

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Marine Trade insurance

Paul Knox-Johnston, Sales & Marketing Manager (Marine), Haven Knox-Johnston

Guiding your marine business to better cover

Running a successful business in the marine industry takes dedication, creativity, problem solving, long hours and mental fortitude. You have a lot on your plate before even thinking about insurance and that’s why it’s easy just to accept the annual renewal which lands in your inbox each year.

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Diesel bug and fuel systems

What's bugging you?

As if dealing with the increasingly frequent problems caused by diesel bug wasn’t enough, there’s now a new set of challenges that engineers need to be aware of. Tony Jones finds out more.

 

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Electrical problem solving with 12 Volt Planet

With the rapid increase in residential boaters, and the demands they place on their boat’s systems, boatyards are often faced with challenging electrical issues. Craig Geerthsen, Sales and marketing coordinator at 12 Volt Planet, advises on the best problem-solving 12V products on the market 

 

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How to get planning permission

Peregrine Mears, Director, Peregrine Mears Architects

Development and Diversification for Inland Marinas

Our last two instalments in this series looked at how to diversify and expand your marina business, along with how to create a business plan. In this issue we look at obtaining planning permission for your proposals. 

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Starting the Process

Peregrine Mears, Director, Peregrine Mears Architects

Development and Diversification for Inland Marinas

Last time we looked at a broad range of options and ideas to diversify and expand your inland marina business. But where do you start?

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Marketing

Peter Johns, Publisher of Waterways World

Promotion Principles

In my previous column I discussed the fourth P of marketing, Promotion, which is the one that most people think is marketing. The term promotion covers any form of communication that is designed to inform the target audience of the merits of your product or service, and to persuade them to buy from you. The principle is: (a) to make people aware of you and your products or services (brand marketing), and (b) to attract and persuade them to buy from you in preference to your competitors (driving a purchasing decision).

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Marketing

Peter Johns, Publisher of Waterways World

Going Promo

The fourth P of marketing – Promotion – is the one that most people think is Marketing. The term promotion covers any form of communication that is designed to inform the target audience of the merits of your product or service, and to persuade them to buy it from you. The principle is to make people: (a) aware of you and your products or services; and (b) attract and persuade them to buy from you in preference to your competitors.

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Marketing

Peter Johns, Publisher of Waterways World

Importance of Place

Place in marketing traditionally looks at the distribution channels you use to get your Product to the final consumer. Do you sell direct to the consumer? Or to a retailer who sells to the consumer? Or perhaps to a wholesaler who sells to a retailer who sells to the consumer?

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Marketing

Peter Johns, Publisher of Waterways World

Price Matters

In my last column, I introduced the four Ps of marketing – Product, Price, Place and Promotion – and argued that the single most important P is Product. Knowing what your product is, where it is positioned and that there is a market for it is crucial.

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Marketing

Peter Johns, Publisher of Waterways World

Q: What is marketing? A: It’s all about the carrots

For many people marketing equates to advertising. But it is much more complicated than that. My first exposure to the concept of marketing was my university course on agricultural marketing. In the very first class the lecturer posed the question “What is the first marketing decision a carrot farmer makes?”. We were pretty flummoxed. His answer was “To grow carrots”.

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Crick tickets on the gate

BoatSearch

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Haven Knox Johnston boat insurance